How We Increased Organic Traffic by 312% for a Furniture E-commerce Store
A furniture retailer struggling with low organic visibility achieved a 312% increase in organic traffic and 267% growth in revenue from organic search.
Challenge
The client, a mid-sized furniture e-commerce store, was struggling with low organic visibility despite having quality products. They were heavily reliant on paid advertising, which was becoming increasingly expensive and unsustainable.
Solution
We implemented a comprehensive SEO strategy focusing on category page optimization, product schema markup, and a content strategy targeting high-intent keywords in the furniture niche.
Timeframe
6 months
Results
Before & After
Strategy & Implementation
We began with a comprehensive technical SEO audit that identified critical issues affecting the site's crawlability and indexation. This included fixing duplicate content issues, implementing proper canonical tags, and optimizing the site architecture.
Next, we developed a keyword strategy targeting high-intent commercial terms for each product category. We optimized category pages with enhanced content that addressed customer pain points while maintaining strong commercial intent.
For product pages, we implemented structured data markup to enhance visibility in search results with rich snippets, including price, availability, and review information.
We created a content hub focusing on furniture buying guides, maintenance tips, and interior design advice, establishing the brand as an authority in the space while capturing top-of-funnel traffic.
Finally, we built a strategic backlink profile by securing placements on home decor blogs, interior design publications, and industry directories.
The SEO strategy completely transformed our business. We've reduced our PPC spend by 40% while growing overall revenue. The organic channel is now our most profitable acquisition source.
J.M.
E-commerce Director
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