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Local Business

Local Dental Practice Achieves 5x Appointment Bookings Through Local SEO

A dental practice in a competitive metropolitan area achieved 5x growth in online appointment bookings through our local SEO strategy.

Challenge

The client, a dental practice in a highly competitive metropolitan area, was struggling to stand out among numerous competitors. Despite offering excellent service, they were not appearing in local search results and were getting very few online appointment bookings.

Solution

We implemented a comprehensive local SEO strategy focusing on Google Business Profile optimization, local citation building, review management, and location-specific content creation.

Timeframe

4 months

Results

5x
Increase in Online Bookings
+327%
Local Pack Appearances
+412%
Google Maps Views
+189%
New Patient Acquisition

Before & After

Before and after comparison

Strategy & Implementation

We began with a complete audit and optimization of the client's Google Business Profile, ensuring all information was accurate, comprehensive, and included relevant keywords.

Next, we implemented a systematic approach to citation building, ensuring NAP (Name, Address, Phone) consistency across all major directories and industry-specific platforms.

We developed a review generation strategy that encouraged satisfied patients to leave positive reviews, and implemented a review management system to respond to all feedback promptly and professionally.

We created location-specific service pages targeting each neighborhood the practice served, optimizing them for relevant local keywords like 'dentist in [neighborhood name]'.

Finally, we developed a local content strategy focusing on community involvement, local dental health issues, and participation in local events to build local relevance and authority.

The impact on our practice has been remarkable. We're now booked weeks in advance, and the majority of our new patients mention finding us through Google searches or Maps. The ROI has been exceptional.

D.R.

Practice Manager

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