Healthcare Provider Expands to 3 New Locations After 289% Patient Growth
A healthcare provider achieved 289% growth in new patient acquisitions through organic search, enabling expansion to three new locations.
Challenge
The client, a specialized healthcare provider, was struggling to attract new patients despite offering innovative treatments. Their existing marketing efforts were not generating sufficient leads to support their growth plans.
Solution
We developed a healthcare-specific SEO strategy focusing on condition-specific content, patient education resources, and local SEO optimizations for their existing location.
Timeframe
10 months
Results
Before & After
Strategy & Implementation
We began with a comprehensive audit focusing on E-A-T (Expertise, Authoritativeness, Trustworthiness) factors, which are crucial for healthcare websites under Google's quality guidelines.
Next, we developed a content strategy targeting specific conditions treated by the provider, creating comprehensive, medically accurate content that addressed patient questions and concerns at each stage of their healthcare journey.
We implemented structured data markup for medical conditions, treatments, and healthcare services to enhance visibility in search results and secure rich snippets.
We developed a patient testimonial strategy that showcased successful outcomes while maintaining HIPAA compliance and patient privacy.
Finally, we implemented a local SEO strategy for their existing location, optimizing their Google Business Profile, building medical citations, and creating location-specific content.
The growth we've experienced has been transformative for our practice. We've expanded from one location to four in less than a year, and we're still seeing consistent growth in patient inquiries across all locations.
M.S.
Medical Director
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