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Real Estate

Real Estate Agency Dominates Local Market with 427% More Leads

A real estate agency achieved market dominance in their target area with a 427% increase in qualified leads through our specialized real estate SEO strategy.

Challenge

The client, a mid-sized real estate agency, was struggling to generate leads in a highly competitive market dominated by national brokerages with substantial marketing budgets.

Solution

We implemented a hyper-local SEO strategy focusing on neighborhood-specific content, property type specialization, and local market reports to establish the agency as the definitive local authority.

Timeframe

7 months

Results

427%
Increase in Qualified Leads
385%
Growth in Organic Traffic
83 in Top 3
Local Keyword Rankings
12.4%
Conversion Rate

Before & After

Before and after comparison

Strategy & Implementation

We began with a comprehensive local keyword research project, identifying high-value neighborhood-specific and property-type keywords with strong intent.

Next, we developed detailed neighborhood guides for each area in the client's market, including market statistics, amenities, school information, and lifestyle details.

We created specialized landing pages for different property types and buyer/seller scenarios, such as 'First-Time Home Buyers in [City]' and 'Luxury Condos in [Neighborhood]'.

We implemented a quarterly market report strategy, publishing detailed analyses of local real estate trends that generated significant backlinks from local news outlets and business publications.

Finally, we optimized the client's Google Business Profile and implemented a review generation strategy that helped them achieve the highest rating among local agencies.

The neighborhood-focused strategy has positioned us as the go-to experts in our market. We're now getting consistent leads without spending a fortune on Zillow and realtor.com. Our agents can't keep up with all the inquiries.

T.H.

Broker/Owner

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