SaaS Startup Reduces CAC by 62% with Organic Search Strategy
A B2B SaaS startup reduced their customer acquisition cost by 62% while increasing demo requests by 218% through our organic search strategy.
Challenge
The client, a B2B SaaS startup in the project management space, was facing high customer acquisition costs through paid channels. They needed to establish organic visibility in a competitive niche dominated by established players.
Solution
We developed a comprehensive SEO strategy focusing on problem-aware content, competitor comparison pages, and technical SEO optimizations tailored for SaaS platforms.
Timeframe
8 months
Results
Before & After
Strategy & Implementation
We began with a comprehensive SEO audit focusing on technical issues specific to SaaS platforms, including JavaScript rendering, dynamic content indexation, and site speed optimizations.
Next, we developed a keyword strategy targeting the entire customer journey, from problem-aware searches to solution-comparison and brand-specific terms.
We created an extensive content hub addressing common pain points in project management, with each piece strategically designed to move prospects through the awareness stages toward consideration.
We developed detailed comparison pages targeting '[Competitor] Alternative' and '[Competitor] vs [Client]' keywords, positioning the client's unique selling propositions effectively.
Finally, we implemented a strategic backlink acquisition campaign focusing on industry publications, software review sites, and relevant business blogs.
The organic strategy has completely transformed our business model. We've been able to reduce our paid advertising budget while growing faster than ever. SEO is now our primary growth channel.
K.L.
Marketing Director
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